The Red Circle advertising agency, in affiliation with The National Coalition Against Racism in Sports Media, had produced an ad that explains the difference between media and commercial use of the Washington football team’s name, and other ethnic slurs. In the campaign, people are shown using other slurs to describe themselves, and the offensive words are bleeped out. When one using the name of the football team, the word is actually heard. Chad Germann, owner of Red Circle, is a member of the Mille Lacs Band of the Ojibwe Nation.
Huffington Post covers the campaign here, and shows the ad here: